The business object of news aktuell is, among other things, the digital distribution and publication of original PR content for clients via various news networks, platforms and channels. In the following, individual components (such as texts or images) of the PR content are referred to as “material”. These GTC apply exclusively to news aktuell services booked via the order platform at https://go.newsaktuell.de. Amendments or ancillary agreements require the prior written confirmation of news aktuell to be valid and only apply to the respective individual business case. news aktuell only accepts orders placed on behalf of legal entities or sole proprietors. Orders on behalf of private individuals or consumers will not be carried out. Conflicting terms and conditions of the client shall not be accepted even if they have not been expressly excluded.
Clients transmit their orders to news aktuell via the password-protected news aktuell order platform at https://go.newsaktuell.de.
news aktuell uses the single sign on (SSO) process of dpa GmbH (German Press Agency) for login. The Terms for the registration and use of dpa-ID apply: https://sso.dpa-id.de/goto/terms. Before the first order is placed, account and contact person data must also be filled in at https://go.newsaktuell.de (account data). The client is liable to news aktuell for all damages arising from incorrect information in the account data or unauthorized use of the login data by the client's own employees or third parties. In the event of necessary changes to the account data, e.g. as to company name or invoice recipient, news aktuell must be informed before the next order is placed.
The client alone is responsible for the content and form of the material to be published. news aktuell publishes the material in the client's original version, unless otherwise agreed. The material is made available by news aktuell for free editorial use as well as for free redistribution and publishing in its original version by third parties. The client shall provide its material free of third-party rights or obtain the necessary rights in advance and warrants that the material or its publication as well as its usage by third parties according to regulations does not violate applicable law or statutory provisions in the respective publication countries and publication networks booked, neither in terms of content nor form, and does not violate the rights of third parties. Furthermore, the client may not use the distribution services of news aktuell for the intentional dissemination of false information.
The client is liable to news aktuell for all damages resulting from the publication, dissemination and/or archiving of the material in accordance with the respective order, or from the use of the material by its recipients and other third parties. In addition, the client indemnifies news aktuell against any claims by third parties resulting from the publication and reimburses news aktuell for the costs of a reasonable legal defense against such claims.
Although news aktuell does not review or edit the material, news aktuell reserves the right to refuse to publish and distribute the material without giving reasons in individual cases. With respect to permissible content and formats, news aktuell provides guidelines within the order interface at https://go.newsaktuell.de for orientation.
By placing the order, the client transfers all necessary rights for the respective publication and distribution of the material to news aktuell, including the right to make the material publicly available for editorial use and further distribution, to grant corresponding sub-licences to third party distributors as well as all other rights necessary for the fulfilment of the order. Required information, such as the name of the author in the case of photos or restrictions on the rights of use and/or the use of artificial intelligence in the creation of the material shall be provided by the client in the image caption, in the image metadata and/or in the input masks provided for this purpose in the order interface. news aktuell shall not be liable for compliance of third-party users or redistributors with the terms of use.
• ots distribution service
ots distribution comprises the publication of the respective story at the desired time in the selected countries or areas of distribution, with image if applicable, at the desired time via the following publication network: satellite, news agency/editorial systems, placement on news sites and portals - labelled there as PR content or advertisement if applicable -, e-mail, RSS, delivery to online databases, social media services and websites as well as publication on the Presseportal homepage and storage in the client's own newsroom in the Presseportal.
Each client has their own newsroom within the news aktuell Presseportal at https://www.presseportal.de. All material published on behalf of the client is automatically saved in the respective newsroom and displayed on the start page of the Presseportal at the time of publication. The newsroom establishes a clear reference to the client as a source of information by displaying the client's name, logo and a link to the client’s homepage. The newsroom can be embedded in the client’s own Internet pages (‘embed’ function). If required, several newsrooms can be set up for one client. news aktuell staff only determines the respective news section and assigns keywords, if necessary, but does not carry out any content checks, legal reviews or editorial work. news aktuell provides the client with an analysis of the online reach of his orders in the order platform at https://go.newsaktuell.de/. news aktuell is constantly working to improve the reach of the distribution service and therefore reserves the right to change or expand the publication network at any time.
The booking does not entitle the client to use the logos or other brands or marks of the media titles publishing the original text for their own PR or advertising purposes. The client is not permitted to misleadingly present the published PR content as press articles in its own publications.
• Native Ads service
When a “Native Ad” order is placed, the respective story will be displayed in the advertising section of the online media and Google indexing will always take place. In addition, the story is published in the client's own newsroom in the Presseportal and delivered to newsroom subscribers via e-mail and RSS. Information on the requirements for the accompanying material (image, video), detailed service descriptions, key figures and examples of placement with individual media partners are displayed during the booking process. The bookable Native Ads partners are displayed in the order interface on a daily basis.
The booking does not entitle the client to use the logos or other brands or marks of the booked Native Ads partners for own PR or advertising purposes. The client is not permitted to misleadingly present the advertisements as press articles in their own publications.
• ots Display Ads service
When an order is placed for "ots Display Ads", the image and headline of the story in question are displayed on the out-of-home screens throughout Germany. The ad is displayed via partner companies as "Presseportal News" with a QR code that links to the full-text version in the Presseportal. The customer selects the number of impressions from the daily package offers in the order platform. Afterwards, the customer receives a report.
• Data security
Within its products and platform, as well as for internal use by employees, news aktuell exclusively uses AI tools and licences from third-party providers that contractually guarantee the confidentiality of data entered by users and ensure that such data is not used for training purposes.
• AI tools
With these AI tools, news aktuell offers its customers AI-supported features for creating and optimising their press releases, utilising third-party providers for this purpose. The use of the AI tools is optional and is only enabled once the respective user has actively given their consent to the use of the tools and the associated transfer of data to third-party providers. Consent may be withdrawn at any time in the user settings.
• Labelling requirements
The customer is solely responsible for the labelling of AI-generated material commissioned for publication via news aktuell, whether required by law or necessary for transparency reasons.
• Use of AI by news aktuell staff
news aktuell uses artificial intelligence on a case-by-case basis as part of order verification and processing, e.g. to generate keywords. The results are always subject to review by our staff.
news aktuell is not liable in the event of errors or disruptions in service operations for which news aktuell is not to be held responsible and in cases of force majeure. news aktuell is not liable in the event of normal negligence on the part of its executive bodies, legal representatives, employees and other vicarious agents, insofar as this does not involve a breach of essential contractual obligations. Liability for gross negligence on the part of vicarious agents, insofar as these are not executives, as well as for the breach of essential contractual obligations without gross negligence shall, however, be limited to compensation for typical foreseeable damage, up to a maximum of € 10,000. The client shall actively cooperate in minimizing the damage.
Unless otherwise agreed, the prices displayed on the order platform at https://go.newsaktuell.de during the booking process shall apply, plus the applicable statutory VAT. In the event the client instructs news aktuell to invoice a third-party, the client shall be liable to news aktuell if payment is not settled in due time and/or in full by the invoice recipient. For subsequent changes or deletions of an already published text or image, a service fee will be charged. For orders including foreign distribution, additional costs from our partners will be passed on for change requests after the order has been placed and/or for subsequent deletion. Invoices are to be paid immediately and without deduction.
news aktuell is entitled to use third parties to perform the services or parts thereof. news aktuell is free to choose these partners if the service provided covers the respective service specification.
German law shall apply. The place of performance and jurisdiction is Hamburg.
Should one or more of the provisions in the GTC be or become invalid, this shall not affect the validity of the remaining provisions. Instead of the ineffective provisions, a provision shall apply which comes as close as possible to the intended purpose. The same shall apply in the event that agreements contain loopholes.
13 April, 2026